CASE
Supera
Venture capital and private equity.
Description
Supera Capital is a Brazilian venture capital fund that invests in pre-seed and seed rounds of technology companies in Latin America.
The concepts of sports and investments guided the creation of the brand, which alludes to challenges, objectives, the ambition for better results and the quest to conquer the top. From this concept, we unravel the images at the same time of the mountains, explored in a sporting way by climbers since the dawn of humanity, and the graphics, tools used daily to illustrate the performance of investments.
The color palette was defined on the pillars of the logo combined with the principles that guide the company.
Project
Visual identity
Launch
April 2022
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