THE POLICY IS MUCH MORE
THAN A MERE EXTERNALITY
FOR YOUR BUSINESS.

Description

With the aim of boosting companies and projects through a personalized Government Relations service, this boutique consultancy could have no other name than Impetus, from Latin, Impulse.

Following the naming line of reasoning, the visual identity with predominant diagonal lines not only alludes to the movement propagated by the service provided but also to the dynamism and agility of the body of young and engaged professionals.

The chosen colors make clear the company's strong position in the market, always keeping discretion and elegance as guides in the brand's culture.